Production-focused art director based in New York.
From my first internship at a creative agency at age 20, I knew this was the path for me. Over the past 10 years, I’ve worked across agencies and in-house teams, taking on various roles – from social media content creation and digital marketing to campaign development, graphic design, and, ultimately, art direction. The last five years have been fully focused on art direction, where I’ve leveraged my diverse background to bring a unique mix of skills to every project.
With expertise in visual communication, I specialize in developing creative concepts, art directing photo and video shoots, designing branding assets, crafting engaging social media content, and executing OOH campaigns. I’ve worked with both established brands (Essie, Spectrum, DKNY, Bronx Zoo, Boehringer Ingelheim) and emerging brands (Hippeas, Rowdy Energy) as well as local businesses, always focused on bringing digital strategies and creative concepts to life through compelling visual storytelling.
Career highlights
1.3B impressions & 500,000+ ad-driven site visits for Wildlife Conservation Society
Led 16 campaigns for the Bronx Zoo and New York Aquarium, significantly boosting brand visibility and engagement. Strategic direction increased ROI by 242%, making a measurable impact on revenue and audience reach, while solidifying the institutions as top-tier destinations.
30% follower growth & 5% engagement boost for Hippeas
Managed year-long content initiatives for Hippeas, producing 200+ high-quality images and 25 reels. These efforts directly contributed to the brand’s expanded audience and increased interaction, building a strong community and fostering deeper connections with consumers.
Strategic visual direction for La Roche-Posay’s RFP campaigns
Played a key role in RFP campaigns for La Roche-Posay, focused on brand awareness and new product launches. Developed visual direction and creative assets, including scripts and storyboards, for high-profile campaigns featuring A-list celebrities.
1M+ people reached & 50K+ followers gained for Boehringer Ingelheim
Led the social media strategy for Boehringer Ingelheim, growing their community and boosting engagement. The organic reach far exceeded expectations, and the community I built turned into a powerful asset for ongoing digital campaigns.
400% facebook growth & 1M+ monthly reach for Wieliczka Salt Mine
Managed the digital presence of the UNESCO-listed Wieliczka Salt Mine, Poland’s largest tourist destination. By crafting engaging content and optimizing social media strategies, I helped drive an extraordinary 400% increase in followers and consistently reached over 1 million people per month.
Contributed to an award-nominated team at OX Media, where we crafted a groundbreaking UX strategy for Nutricia. The campaign focused on enhancing user experience, driving engagement, and creating a seamless, interactive digital journey.
Award-Winning UX Strategy for Nutricia