Nestled in the heart of the West Village, Jack’s Barbershop wanted to sharpen its social media presence. Working alongside a DP and editor, I helped build a library of engaging, social-first content that captured the shop’s character and community.

From developing a content calendar to sourcing music and tracking TikTok and Instagram trends, I worked closely with the video director and editor to craft posts that felt fresh and on-brand.

art direction | social media strategy