125 years of Bronx Zoo
campaign development | graphic design | 360 campaign | video | production | art direction
The Bronx Zoo is an iconic New York establishment. It sprawls over 265 acres and offers an escape from Manhattan's fast paced lifestyle. The Bronx zoo came to us looking to create a campaign for their 125th anniversary.
Art Director & Graphic Designer: Kamil Szczepaniak
Creative Director: Yuriy Mikhalevskiy
The Ask
Create a 125th anniversary campaign for the Bronx Zoo that is both meaningful and motivating. The strategy needed to drive attendance and revenue while reinforcing the zoo’s status as an iconic NYC institution with global reach. It also had to highlight the value the zoo brings to families, making it a must-visit destination.
The solution
We launched "Unforgettable Lives Here" campaign - celebrating the 125 years of the Bronx Zoo as a place where awe-inspiring moments happen every day. Through emotive storytelling, we captured the zoo's legacy through the eyes of generations - kids seeing lions for the first time, longtime members cherishing favorite memories, reinforcing its deep emotional impact.
Art Direction
As part of the visual language for the 125th celebration campaign, we designed three unique animal patterns. Each blends multiple animal prints, creating a dynamic design that both highlights and celebrates the zoo’s incredible wildlife. The designs are versatile across various channels, creating a distinct visual identity that seamlessly ties back to the Bronx Zoo and its rich legacy.
Step Into the Wild
Designed to lead the way, new Bronx Zoo signage combined directional messaging with dynamic animal visuals. Billboards and posters around the area featured creatures in motion: walking, leaping, and strutting, guiding visitors straight to the entrances.
Thanks NYC for…
More than a milestone, this campaign showcased the Bronx Zoo’s lasting impact on New York. We helped shift the perception from just a zoo to a cultural institution, highlighting the unforgettable moments and deep connections that make it an essential part of the city’s identity."
In the Wild
The best part of working on this project? Seeing my designs come to life as massive billboards in the heart of Manhattan, right next to Madison Square Garden! I had the chance to design a series of OOH and digital ads for this project, including billboards and posters, scattered all over New York City’s five boroughs.
