Dinosaur Safari
I had the opportunity to be part of the creative team tasked with producing a theater commercial for the Dinosaur Safari - an immersive experience featuring 52 life-sized animatronic dinosaurs and pterosaurs at the Bronx Zoo. The commercial was screened in theaters across New York City, just before the release of a new Jurassic Park movie.
campaign development | art direction | production | post-production
Art Direction
Considering the strategic media placement, we decided to create a trailer-style video that would capture the essence of watching Jurassic Park, complete with cinematic shots, surround sound, and close-ups that would highlight the immersive nature of the exhibit. We've decided to go with rich colors, bold lighting and look for natural light to accentuate the dinosaurs and expressions on their faces.
Cinematography
Nothing says Jurassic like Spielberg, and we want to model our camera and color grade to sing wonders just like how John Williams famous score did. Using gimbals, whip pans and contrasted images to give this a cinematic scope - the idea is to make adults feel like kids and for kids to feel that they can learn the impossible.
