Dinosaur Safari
I had the opportunity to be part of the creative team tasked with producing a theater commercial for the Dinosaur Safari - an immersive experience featuring 52 life-sized animatronic dinosaurs and pterosaurs at the Bronx Zoo. The commercial was screened in theaters across New York City, just before the release of a new Jurassic Park movie.
campaign development | art direction | production | post-production
Art Direction
Considering the strategic media placement, we decided to create a trailer-style video that would capture the essence of watching Jurassic Park, complete with cinematic shots, surround sound, and close-ups that would highlight the immersive nature of the exhibit. We've decided to go with rich colors, bold lighting and look for natural light to accentuate the dinosaurs and expressions on their faces.
Cinematography
Nothing says Jurassic like Spielberg, and we want to model our camera and color grade to sing wonders just like how John Williams famous score did. Using gimbals, whip pans and contrasted images to give this a cinematic scope - the idea is to make adults feel like kids and for kids to feel that they can learn the impossible.
Design assets
I had the opportunity to work with incredible CGI assets created in collaboration with Bronx Zoo scientists to ensure scientific accuracy. Using these detailed 3D renderings, I designed a range of static assets for the OOH and digital campaign, bringing the dinosaurs to life across billboards, bus shelters, posters, banners, and social media content.
Here are some examples of the assets I designed, including a full subway station takeover in NYC. I contributed to the design of the entrance, the walls leading to the platforms, and even the branded steps and staircases, creating an immersive experience from the moment commuters arrived.
