This concept explores the creation process of the DKNY Pride logo. Initially, the DKNY letters are visible on the screen. Gradually, enigmatic, shapeless objects emerge and transform into a heart, seamlessly blending with the characters of the logo.

With 3D animation, we have the flexibility to experiment with various textures such as chrome or glitter, enhancing the visual impact of the final logo. Additionally, we  have the opportunity to build a vibrant and dynamic environment for the logo to inhabit, adding an extra layer of vibrancy.