Supernatural Baby
I was tasked with establishing a brand look and first-step digital images for a new start-up. Supernatural Baby showcases natural fibre baby clothing and items in gorgeous chocolate/neutral tones.
campaign development | art direction | studio photography
Studio photography
Photography: Monica Stevenson
Art Direction
Parents scrolling through social media are bombarded with bold, dynamic content. To align with the brand’s vision, we took a different approach, ,creating comforting, calming, and relatable visuals. Drawing from the warm browns in the brand’s products, we introduced a monochromatic photography style for a cohesive look and feel.
